Amaya is a creative hybrid who was born and raised in Germany and found her passion in experiential marketing and production. Her ambition is to bring new and compelling experiences to clients, using art and imagination as a driving force.

After graduating with a Master of Science in Mass Communication at Florida International University in Miami, Amaya worked at various agencies, such as Edelman in NYC, Everlast Productions, StreetAttack, and WDD gaining expertise in art direction, creative services in the experiential marketing field, production and client relationships. Since then, she has worked on brands like LexisNexis, Samsung, Pepsi, Viacom, Bacardi, PBR, and more—creating immersive and tangible experiences for consumers, as well as digital and social marketing campaigns. In addition to Joya, she is also the Director of Experience at M.AD School of Ideas Punta Cana, working on bootcamp curriculums and student involvements to enhance the overall experience at the school.