Cassidy is a delivery expert and takes pride in growing strong client relationships and making connections.

She started her career at an ad agency in Toronto focusing on direct and digital marketing. After moving to NYC, Cassidy worked as an artwork specialist in the global packaging department focusing on special projects related to artwork management for The Estee Lauder Companies in New York City.

Later, with a small New York startup, she became a producer of immersive tech, working on app development and mixed reality experiences for top brands like Covergirl, BMW, NYT, Amazon, and Google.

After going out on her own in 2018, her first contract was as a Sr. Project Manager for SKII (P&G) installing the “SKII Wonderland”, an augmented reality experience pop-up store, in Tokyo, Japan. Back in NYC, she has directed numerous experiential campaigns working with teams at Street Attack at Oscar, Danone, Nike and more. Most recently, Cassidy was consulting for the Webby Awards and is a Project Manager with Ruca, a global design collective.