Danone
NFL Superbowl - Scavenger Hunt
Credits
Role: Production, Location Scouting
Client: Danone
Brand: NFL/ Oikos Greek Yogurt
Agency: Street Attack
Danone had an existing partnership with the NFL, “Official yogurt of the NFL.” The 2019 NFL Draft was in Nashville, which created a perfect backdrop for our Super Bowl citywide scavenger hunt called “Fuel Your Hustle”. We produced this campaign in a matter of weeks, using social media to help drum up excitement by working with local Nashville micro-influencers.
We paired this with an OOH media blitz. You could see Oikos from any angle downtown! We did a pedal tavern takeover in partnership with Jessie James Decker’s, Kittenish clothing brand and its ambassadors. Rounding out the campaign, we also created a sizzle video to recap and deliver for future use. A successful and fun project!
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